A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few logical reasons why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look on an identical or similar mark as yours will see that you already own the mark, that is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. The third party is positioned notice to choose a new and different mark. With such notice, registering your mark prevents any conflict in long term.

Social Media

Social media is an imperative resource for a lot of businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies in to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s promoting account. Have a look at venue’s policies for info. However, I have found that a person complain to social media site of this wrongdoing and claim that another is definitely your brand without permission, the company administrator responds with a request of proof of ownership belonging to the subject company name. A trademark registration gives compelling evidence of brand wardrobe.

Brand Loyalty

Registering your mark shows a persistence to your brand name and shows prospects that marriage commitment. The goodwill that can be developed through such commitment is invaluable to an enterprise.

Cybersquatting

Cybersquatters register domain names that are the same or much like other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register a domain name can be identical or similar with your trademark.

Trademark Renewals

trademark renewal online registration can last as long as you continue using the mark in commerce. The numbers of some companies that have registered trademarks which are over hundred years old.

Trademark registration may not necessarily for every business. However, there are lots compelling reasons for protecting your brand since you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.